SEO is the science of adjusting a website's code, content and structure to make it visible on a search engine result page for particular keywords or combinations of keywords. The end goal in any marketing venture is to generate a return on your investment. SEO is capable of generating highly attractive returns by bringing customers to your website through search engines!
SEO is one of the most effective and important online marketing strategies. Where SEO comes into play is by ranking you higher on all the different search engines. The benefits are countless, but here are just a few:
More traffic to your website via search engine referrals to your website
Brand building, since higher spots are associated with higher prestige
People who visit from search engines are interested in what you’re
selling, so they’re more likely to purchase
This is where we’ll research a set of keywords that are optimised for your website and are most commonly found in search results.
We usually recommend clients to follow the long-tail keyword strategy, because shorter keywords are very competitive and require substantial resources to compete. Long-tail keywords are often a viable strategy for small businesses. The longer keywords offer higher conversions, as customers are more specific about what they are searching for.
Link building is a key factor of SEO. You most likely have clicked on a hyperlink that takes you to another website. These are referred to as backlinks, so in simple terms they are like votes for your website. Basically, you want more votes/Links, so you need to be Mr Popular; like every popularity contest, the person endorsing you matters too! Having backlinks from spam websites as well as websites not related to your industry can have a negative to neutral effect on your ranking. We will only link you to other businesses that relate to what you are about and that have their own high ranking.
We’ll study your business and the products/services that are being offered. After this we’ll work to optimise the different pages of your website to create content your visitors will value and start connecting with other websites to promote yours. The SEO strategy is different for each and every client but in essence SEO, Keyword Targeting and Link Building are all involved.